Google: Press Release Links
So, Google have updated their WebmasterGuidelines.
Here are a few common examples of unnatural links that
violate our guidelines:....Links with optimized anchor text in articles or
press releases distributed on other sites.
For example: There are many wedding rings on the market. If
you want to have a wedding, you will have to pick the best ring. You will also
need to buy flowers and a wedding dress.
In particular, they have focused on links with optimized
anchor text in articles or press releases distributed on other sites. Google
being Google, these rules are somewhat ambiguous. “Optimized anchor text”? The
example they provide includes keywords in the anchor text, so keywords in the
anchor text is “optimized” and therefore a violation of Google’s guidelines.
Ambiguously speaking, of course.
To put the press release change in context, Google’s
guidelines state:
Any links intended to manipulate PageRank or a site's ranking
in Google search results may be considered part of a link scheme and a
violation of Google’s Webmaster Guidelines. This includes any behavior that
manipulates links to your site or outgoing links from your site
So, links gained, for SEO purposes - intended to manipulate
ranking - are against Google Guidelines.
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