Hard to define as it’s a skill-set that relies on a wide ranging set of
sub skills, the art of seo, at its heart, is an understanding of how
people use search engines, and it’s an understanding of how search
engines generate their natural search engine results pages (serps), on
NAVIGATIONAL, INFORMATIONAL (the VAST majority of activity) and
TRANSACTIONAL keyword queries. It’s an understanding of the short term
and long term risks involved, and an understanding of the type of
content Google (especially) WANTS to return in it’s natural serps.
SEOQuake
ReplyDeleteSEOQuake is one of the most popular SEO toolboxes. It’s an extension that displays an SEO overview of any given page through a toolbar or SERP overlay. It can show the total number of indexed pages, domain age, social shares and external links.
This tool’s shining quality is its fluidity. Instead of individually checking sites through a standalone tool, you can view real time stats as you browse.
SEOQuake also offers a free on-page audit tool so that you know if there are any errors on your site – and, of course, they offer tips on how to correct these errors. Once you land on the page, just click the icon on the toolbar area.